WE Dormitory Program

BUSINESS AND ETHICS   Today I’m going to talk 1……………. business and ethics. First I’ll 2……………. what is meant by business ethics. Then I’ll 3………………. the kind of ethical considerations companies need to 4………………. , how they can go about doing business in a more 5……………….. way, and look at some examples of ethical business 6…………………. . So what are business ethics and why are they seen as 7……………….. in today’s business climate? Business ethics 8…………………. to how a company conducts its business in order to make a 9………………… . Although the primary goal of the 10………………….. may be to make money, it also recognises that it has a responsibility 11………………….. the society in which it operates. The term 12…………………. Social Responsibility is often used, and nowadays many 13……………………. have strong corporate social 14………………… programmes designed to help create a 15……………….. , inclusive society. Now I’ll look at some basic ethical 16………………… that a company needs to address. The first 17…………… is how the c

MARKETING Good morning everybody and 1………………. to this the first lecture on Marketing. I’ll be giving two 2……………… a week on this important business topic at this time on 3………………. and Fridays until term ends. Right, well this morning I’d like to introduce you to some important 4……………….. in marketing. As you know there are 5……………… different elements that go together to make up 6………………… , we’ll look at the key elements 7…………….. this course of lectures. I’d like to start with a general introduction today. In general 8…………….. marketing is all about making links or 9………………. between producers and consumers. To make these 10……………. it’s very important to find out and then 11……………… exactly what consumers want. What is a 12………………. ? A consumer is a person or organisation that buys a 13…………….. , it’s as simple as that. Once again marketing is all about 14………………….. out and then delivering what consumers want in a 15………………. way. ‘In a profitable way’ – this is 16………………. you may think

RISK MANAGEMENT   We can see that risk management has 1…………… to be taken a lot more seriously by big companies. 2……………… still a long way to go but things are happening. Experts tell us that a holistic 3………………. to risk management is the most effective. Why? Because only by looking at the 4………………. picture can we assess every possible aspect. Risk management is 5……………….. . Remember the spider’s web analogy? As well as looking at the web as a whole – it’s 6……………….. to look at the strands – at each strand individually and at how they 7………………… . To remind you of the three main risk types let’s have a look at this 8………………….. – [sounds of an OHP or something?] ok, we’ve got 9………………. failure – wars, terrorism, etcetera. Then we’ve got strategic failure – that’s what happens when the company’s business strategy 10…………….. – for example when a marketing strategy hasn’t taken into 11………………. some important detail. And then there’s operational 12……………….. – when a company simply can’t d